Brand Identity for Muvie Cinema
Year : 2019
Client : Vieshow 威秀影城
Art Director : Alain Lee 李政宜
Project Management : Kiwi Wang 王群元
Architectural Design : 黃文榮建築師事務所
Project Management (Graphic Design) : Sam Chou 周宗慶
Graphic Design (Primary) : LIN CHI-CHEN 林奇震, Ruby Wang
Graphic Design (Contributing) : Amy Pan, Ringo Yang
Muvie
MUVIE Cinema
Incorporates a ten-meter high book wall and classical chandeliers that make it seem like a museum.Streamlined Index
The theater signs feature a minimalist and streamlined design that leaves no doubts as to their message. The contrast created by brass on concrete adds a touch of opulence while keeping a low profile.LOGO Design
The logo of the MUVIE brand was derived from the two characters M and V. An elegant iron scroll window is defined through minimalist geometric lines. The audience is introduced to an all-new level of visual enjoyment through this window.
MUCROWN Lounge
MUCROWN Lounge
The round font of the logo harks back to the golden age of cinema. The brass lights make it seem like a boutique hotel.Elegant Dining Area
The space features understated colors and book walls filled with books on film. The rounded lighting fixtures and tranquility blue velvet sofas provide an elegant environment for dining and relaxation.Premium VVIP Service
The booth design creates an exclusive viewing space for dining in comfort and personalized service
MUCROWN
MUCROWN
The premium diamond-pattered seating features genuine leather for warmth. The streamlined side-table and storage pace have amber-colored mood lighting for an elegant viewing experience.Box Seats Design
The premium diamond-pattered seating features genuine leather for warmth. The streamlined side-table and storage pace have amber-colored mood lighting for an elegant viewing experience.
TITAN
TITAN
Tranquility blue was chosen as the color of the seating in a nod to the boundless evening sky and contemplative sea. The space is made even more vast by the understated reserve.Spacious Space
The gigantic cinema space has a concealed sound system hidden behind a marble exterior that expands the visual height and depth.
Guidebook